Source : Marie-Andrée Delisle

Training Workshops Offered

Marie-Andrée Delisle Tourism Consultants
offers training workshops adapted to current issues in the evolving tourism industry. Here is a partial list of themes that can be presented to groups of professionals working in the tourism sector.

Marie-Andrée Delisle is also certified as a professional teacher by the Canadian Tourism Human Resource Council.

 

TRAINING SESSIONS FOR TOURISM PROFESSIONALS

Here are some of our most popular workshops and training sessions :

  • Introduction to the tourism industry: tour operators, receptive agencies and travel agencies, local, regional, provincial, national DMOs; their roles, their work procedures, their tools, etc. - Understanding the traditional and non-traditional distribution channels
  • Pricing and packaging : Creating, developing and commercializing well targeted packages
    • 1-day: Basic elements
    • 2-day: Day 1 + implementation exercise, partnerships, promotional tools and self-evaluation

     

  • Creating tourism experiences that are unique and profitable
  • Creating strategic partnerships and tourism networks for small businesses
  • Public relations, press relations, press releases, press tours AND familiarization tours for the tour operators, travel agencies and receptive agencies
  • Product development:
    • 1-day: analysis, diagnosis, development potential
    • 2-day: Day 1 + individual professional counseling and site inspection and analysis if possible

     

  • Culture as a driving force  for tourism: links, integration, partnerships
  • Integrating an Aboriginal experience to the tourism proposals, with First Nation tourism businesses
  • Market and export readiness: basic criteria and preparation for national and international marketplaces

Depending on the type of workshop, different learning methods are employed: theoretical presentations, large group discussions, evaluations, audio-visual presentations, practical exercises, presentations by experts and panels. Set-up and follow-up of product development and marketing committees.

 

Lectures and short workshops especially for the small tourism businesses :

Marie Andree Delisle has added a series of subjects that are offered as lectures or short workshops, ideal for colloquiums, conventions and sectorial meetings. Feel free to obtain more information:


  • Positioning a region or business for improved commercialization of the tourism product.

  • Making products and services profitable: analysis and creation of out-of-the-ordinary experiences

  • Quality of service for the customer and within the organization or the business

  • Building business relationships with partners, employees, customers and suppliers

  • Establishing effective partnerships and strategic networking for tourism organizations

  • Creating, developing and commercializing well-targeted packages

  • Public relations, press relations, press tours and familiarization tours for distribution networks

  • The marketing plan: a simple, effective approach

  • Creating and writing effective promotional material
  • Experience-based and learning travel : basic criteria for market readiness, planning and commercialization



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